Digital Marketing will never go away. It continuously develops over the years and will still be in the future. To know more about this, here is the Top Digital Marketing Trends And Innovations For 2019.
Top Four Digital Marketing Trends and Innovations For 2019
1. Voice Search
You could say that Voice Search is still in its early stages. However, if you would think about it, we are using Voice Search in specific ways such as finding apps and information on our smartphones; and in looking for information on the internet.
With this idea, SEO experts have started working to optimize their content for voice search, making sure the content is added in a featured snippet.
2. Video Marketing
It is an effective way to present customer testimonials, live stream events, video tutorials, explainer videos, corporate training videos, viral videos for entertainment. There are endless possibilities with Video Marketing. It can be integrated with different platforms such as YouTube, broadcast television, street marketing, and video boards, to name a few. Your audiences can easily access your videos through mobile phones at their most convenient time and place cost-effectively, which can’t be possible with traditional marketing.
Videos can easily grab people’s attention, make them feel engaged, and later on, will convert, and all of this can be done at an easier and faster rate.
It is indeed a fact that Video Marketing is very effective as well as a very important aspect of a business in building a brand’s identity. This is without a question that Video Marketing has been the most used marketing strategy for 2019.
3. Influencer Marketing
The factors that can connect influencers to their audience are their tone, authenticity, personality, topic niche, content creativeness, and of course their ability to be personal with their audience. One more advantage is that they have already established themselves to be worthy of their audience’s trust.
Startups or small businesses can grab this opportunity to market their brand or business as they are a great way to launch your brands or increase your market. Aside from being cost-effective, they also have a strong connection with their target market.
Whatever would be the changes now and in the future, what’s important to keep in mind is, a successful influencer should have these qualities; a sincere passion and can create high-quality content, and the ability to attract and manage to sustain the attention of their followers.
4. Artificial Intelligence (AI) Chatbots
AI (Artificial intelligence) is a broad-range branch of science with various approaches. It is the simulation of human intelligence that involves building artificially intelligent machines. These are computerized systems that can perform tasks that commonly require human intelligence such as learning and problem-solving.
Technology has gone a long way. At present, AI (Artificial Intelligence) influences various aspects of life in the shape of smart electronic devices and chatbots, to name a few. AI’s are intended to figure out the needs and likes of consumers and deliver personalized customer experiences.
In view of the increasing use of AI artificial intelligence, it has also been a point of discussion of businesses for quite some time now. At this age of technology, machines and programs are being designed to learn and develop by itself. These technological advancements master and improve in what everything that humans do.