SEO is one of the marketing strategies that you can implement in a few weeks. However, adequate time is needed to understand and master it to compete for high-traffic words and phrases. SEO is constantly evolving. What worked out years or months ago may no longer work today. So, it is crucial to stay knowledgeable and updated about the latest advancements and the SEO mistakes to avoid.
Top 6 SEO Mistakes
#1. Choosing Keywords Without Research
One common SEO mistake to avoid is focusing on non-strategic keywords. A lot of companies spend their time and resources by targeting keywords by mistake. They believe people are searching for or choosing keywords that are too competitive to do well in ranking. Instead of doing the latter, you can search for keywords using the available tools that will generate the most searches with the least competition. It is also possible to look for keyword synonyms, competitor brands, and related topics that your potential customers may be researching.
A great tool to conduct keyword research is SEMrush.
#2. Using Keyword Stuffing
One basic SEO mistake is the use of target keywords in every sentence of your content and thinking that it would boost your ranking. In reality, overdoing it using keywords is listed as spammy by search engines, and it can negatively affect your SEO performance.
That being the case, ‘keyword stuffing’ or overusing your targeted keywords, is not vital to your SEO success. This kind of strategy would result in unnatural content and will become useless for the intended users.
#3. Not Adapting to Search Engine Changes
Search engines constantly change their algorithms to enhance the quality of searches and to control people that try to game the system. Staying up-to-date is important for obtaining good search rankings. In case you are not yet on top with the latest SEO trends, consider teaming up with SEO experts who can.
#4. Low Quality Content
Search engines intend to help people find quality and relevant information easily. They are becoming more effective in screening poor content from their search results. A common mistake is purchasing low-quality content for the sake of having content. This mindset won’t help you improve your search rankings, most especially if your competitors’ content is better. If you want your target customers to find your website, you must invest time and money to produce quality content that will inform, educate, as well as give delight to your target customers.
#5. Not Being Mobile-Friendly
SEO does not only concern content and keywords. But as well as the quality of your website, especially its performance on mobile devices, which is mostly used by your potential customers. Google and other search engines have the power to identify whether your website is mobile-friendly or not. If you haven’t thought of having a seamless mobile experience for your audience, your ranking on search engines can be at risk. Same applies for loading speed, as search engines set importance on that as well.
#6. Forgetting Competitive Analysis
Not conducting competitive analysis means you miss a chance to avoid SEO mistakes your competitors have made. Analyzing your competitors can help you discover new things to implement for your marketing strategy.
Before everything else, you should know who your competitors are. The market is continuously expanding. Therefore, your competitors today might not be the same yesterday. Be mindful of the fact that your competitors should not be replicated. It is always good to be aware of the problems that your competitors have experienced and think of better plans to avoid them in your marketing strategies.
The takeaway here is to correctly improve your site for search engines, optimize your landing pages for better conversion, produce great content, and generate high-quality links to your site.