We are currently living in a Digital era or the age of Visual Content Marketing where the audiences can no longer be attracted to texts alone, but rather they are hooked by images. People always look first into visuals before reading the post, and it is the reason why social media applications such as Pinterest and Instagram are so popular in this era and the reason why posts with visuals from Facebook gain more attraction as compared to text-only posts.
What Is Visual Content Marketing?
Visual Content Marketing is the use of images to deliver valuable information through the use of an engaging visual presentation. Visual Content Marketing is intended to get people’s attention to your website, make them continuously engaged with your posts.
An effective visual content incorporates images that are educational and are relevant to your brand or business, an example of this are the inspiring quotes, infographics and brand signatures that promotes written, audio and video contents.
Here Are Ways To Use Visual Content To Drive Traffic To Your Website Or Blog
Create Posts That Can Stand Out
The social media world is ever competitive, so you need to make sure your posts will stand out from the industry you belong to because if not, your post will disappear from your audience’s news feed. Thus, in order to create those kinds of posts, you need to use line breaks, emoji, special visuals, and fonts. Make sure to make it artistic but do not go overboard or else you might lose your followers.
You Should Establish Connection To Your Audience Through Your Posts
This is why you need to really know who your customers are and what are their needs and wants in order to establish a connection with them and you will be able to offer them the products or services effectively. Otherwise, you will lose the chance to create a connection with your audience or your customers.
Establishing and nurturing your customers or your leads may be a little bit tricky, but if you put your effort into it, you will be able to achieve it. These efforts include getting feedback from your customers, getting their insights on their needs or wants. You can also observe how your customers use your products and from this, you can get an idea of how you would create your visuals.
Take Advantage Of The Availability Of User-Generated Content
If your brand or business has established its identity and has already gained loyal customers or followers, it is not impossible that these followers would be sending you content. In return, the least you can do for them being in the social media world is to share, retweet, repost, like, or make a valuable comment on it. It will encourage others to do so as well.
Also, you can offer them special vouchers, discounts and freebies to encourage more of them. It will not only increase your engagement and your number of followers but also you can use these free user-generated content for sharing on the different social media platforms your business is part of.
Don’t Forget To Make Use Of Videos In Your Visual Content Marketing
Videos can create a significant impact on your audience, most especially if you are managing a B2B company. Videos can be easily integrated and work perfectly with landing pages, blog posts, and on different social media platforms.
You can create videos that are informative or educational such as tutorials, inspirational, and entertaining which are relevant to your brand or business.
Incorporating Visual Marketing Strategy to your business can increase your sales, and it can generate more leads. Most of the people today get to know the product or service and have influenced their buying behaviour by a video clip which they have seen in their social media news feed. This is the reason why more and more businesses make use of Visual Content Marketing Strategy in order to boost their conversion rates.