Have you ever cast your eye over a well-written piece of content and thought to yourself – “I wish I could write like that” or “I wish I knew how to write better”? Well, if you have, then this article is for you. I’m not only going to reveal a way to improve your writing, but a way to improve your writing instantly!
Why Write Better
Writing is certainly a valuable skill for business owners. This is especially true if you have any form of web-presence. Imagine trying to read a webpage with multiple spelling and grammatical errors… chances are that you would simply click away.
There are basic principles to remember when it comes to your content:
- To effectively engage your audience you need to be able to tell a story…
- To effectively convert your audience to customers you need to be able to influence with your words alone…
If you can do these two things, then your business has a much higher chance of success.
Producing written content is a way to build authority in your niche and the better written your content is, the more likely it is to convey your message to the right people. Think of someone that you would deem influential… chances are they are prolific content creators. Now think of that same person… would you still think highly of them if their writing is littered with spelling and grammatical errors?
How to Write Better
There are three areas in writing that you need to keep in mind when it comes to improving your writing. These are:
- Grammar, and
Luckily, I know a way to improve these three areas of writing instantly. Grammarly is a writing app that proofreads your writing in real time. Let’s take a look at how Grammarly can help improve your writing instantly.
If your content contains spelling errors then it diminishes your authority with your audience. They may question your attention to detail, and wonder whether you’re the expert that they have been seeking. Because of this, spell checking is vital for written content.
Grammarly spell checks in real time. I have been using the app for close to two years and in that time written hundreds of thousands of words. It doesn’t matter how much I write, I still make basic spelling errors from time-to-time. It’s not that I don’t know how to spell a word, it’s simply because I am human and to be human is to occasionally make mistakes. Grammarly picks these mistakes up in real time and highlights any errors so I can fix them up before those errors get buried in more writing.
Whilst Grammarly is accurate when it comes to spell-checking, you need to bear in mind that there can be ‘false errors’. This is where Grammarly flags a word as being misspelt when in fact it is correct. Some examples of this are names of people/places or technical words/abbreviations in some professions. With the Grammarly app, you can simply ask it to ignore this word so that it is no longer flagged in your writing.
The English word is complex, which makes contextually correct grammar hard at times. Poor grammar makes your writing hard to consume and understand. This is problematic since we live in a world of instant gratification – if your content isn’t easily consumable then your audience is only ever one mouse click away from leaving your site and never returning.
The Grammarly app is smart enough to read and understand your writing in real time. This means that if you add a word to your sentence that changes its context, the app will adjust its understanding of your writing. This will sometimes lead to correction suggestions in the app that change as you write and add to your content.
I personally have found this feature vital. I tend to think (and type) fast, which results in missing words and sometimes grammatical errors. I use the Grammarly app to identify where I have been ‘thin’ on my writing so that I can go back and either correct or flesh out my thoughts.
Google places a heavy emphasis on original content. In fact, they may even penalize your website if it doesn’t feature unique content. This is something you want to avoid at all costs since Google penalization can result in lower domain authority for your site and decreased traffic. I’m guessing that you’re producing content to increase traffic, so a decrease probably isn’t a good thing…
Unfortunately, Google doesn’t know whether plagiarism is unintentional or not so we really need to be aware of the originality of our content. The only real way to do this is to run a ‘plagiarism check’ before hitting publish.
Luckily, Grammarly has a plagiarism checker so you can be assured that your content is original.
Bringing It All Together
Even though Grammarly improves your writing instantly, you will also notice that the app will pick up fewer errors over time. I believe that this is because the app is “teaching” us how to write better, meaning that we make fewer errors upfront with our writing and therefore there are fewer errors for Grammarly to notify you of.
Now that you know how to instantly improve your writing, it’s time to take some action. Grammarly is will help make your writing clear, mistake-free and effective and the best thing about it is that you can check critical grammar and spelling completely free of charge. There is a premium option that has over 400 checks and features as well – including plagiarism checking.
The app comes as an online editor, a downloadable app, or a Chrome extension meaning that no matter where you are writing you can be sure that your spelling and grammar is spot on. There is even an iPhone app that adds a keyboard in your options which means that even your writing on your mobile can be checked!
I encourage you to try Grammarly for a week to see if it improves your writing. I’d love to hear your thoughts on the app in the comments below.