Digital Marketing

How To Use Google Ads For A Successful Online Marketing Campaign

You can make use of Google Ads For A Successful Online Marketing Campaign. Google Ads can give you instant results if you want to generate traffic immediately. It is the reason why Google Ads is also perfect for new or startup companies for their marketing campaign.

What Is Google Ads?

Google Ads is formerly known as Google AdWords. It is a pay-per-click (PPC) advertising platform. It has two means to reach out to the market. The first one is through the Google Search Network, and the second one is through the Google Display Network.

This system allows advertisers to bid for their ads to be on the top of the list of the search results page. In order for your Ad to consistently appear on the search engine results pages, you need not just to compete, but to beat your competitors. It will all depend on how much you are willing to pay google ads for every click your ad will get.

Three Ways To Make Use Of Google Ads For A Successful Online Marketing Campaign

 

Carefully Choose For Your Keywords

Keywords are not just the key element in Google search, but also in PPC (Pay-per-click) through AdWords. You should determine the appropriate keywords in order to attract searchers. In order to do that, you should carefully identify the keywords based on the nature of your business or your brand. Keywords don’t necessarily mean that it should just be one word. Having long-tail keywords or a series of words or phrases are mostly preferred. It is because searchers are most of the time into phrases when they are trying to look for something in the search box.

Make Sure Your Landing Pages Includes Relevant Keywords

Your Landing page can be crucial as it can somewhat be the first and last impression for your webpage visitors. It is where users get directed after clicking the link of your advertisement on the search result page. Therefore, it is essential that your landing page should contain the relevant keywords with the answer they are looking for. The information on the landing page should be clear and precise for the visitor will not feel overwhelmed. A good landing page is an excellent tool for lead conversion.

Increase Your Quality Score

Google has its own way of ranking ads. A quality score comprises the ad group level, campaign level, keyword level, and ad level. It also can be through the CTR (Click-through rate) wherein it is on how often the link in your ad has gained clicks.

Getting a high-quality score means that your advertisement or your landing page gained the most clicks. A High-quality score means it can lead a user easily down into the sales funnel. The higher the quality score, the higher the chance for conversion.

On the other hand, a low-quality score means that your keywords or advertisement are not relevant to the searchers. Therefore, users might just be viewing your page then immediately leave. It can happen mostly after finding out that the information they are looking for is not there.

Yes, it is right that you can easily make it on the top or bottom of the search engine results page as long as you have enough resources. However, you can only be successful with your campaign if you know how to manage it wisely.

 

Author: Editorial Team

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