Digital MarketingEmail Marketing

How To Successfully Integrate Email Marketing With Online Shopping Platforms

In order to Successfully Integrate Email Marketing With Online Shopping Platforms these are things, you should consider.

CRM Integration 

Working on Digital Marketing, CRM (Customer Relationship Management) is very important. Updating on your recipient list and manually sending emails to them requires so much time and effort. Thus, choosing the right email marketing platform that integrates perfectly with your CRM will provide you a smooth flow in managing your valuable content and customer data. It also enables you to have an overview of your key metrics which includes open rates and click-through rates. These functions allow your online shopping platform to work at its best.

How Can CRM Help You In Your Marketing Campaign?

CRM can make detailed customer information that can be accessed easily by your employees. In this way, you can quickly address your customer’s needs. CRM can track emails and calls. Through this, necessary actions can be done immediately, such as transferring them to the right department that can answer their queries.

Attracting your potential customers at the end of the sales funnel is not that easy. There are many small tasks to accomplish for the sales process to run smoothly. With the help of the automated CRM system, the needed tasks will be taken care of. In such a way, your team can pay attention to more important tasks towards closing deals.

Through the use of web interfaces, mobile apps, and offline access, CRM enables your team to get work done anywhere. CRM technology allows you to work in or out of the office. Having access to the needed tools, you can immediately address your customer queries or needs on the go.

How To Successfully Choose The Right Email Marketing Tool For Your Online Marketing Platform

Every email marketing serviceS have their own small differences. Though almost all of their basic features are the same, it is still hard to differentiate them one by one and determine which is the one that can perfectly match your needs. Choosing an online marketing platform that can integrate smoothly with your email marketing requires some important features, and they are the following:

Ready-made templates that can be customized to perfectly match your needs.

Customer-segmentation features for sending targeted emails based on customer profiles.

Automating complex business processes for scaling your email marketing efforts without constant monitoring.

Opt-in forms that can be embedded on your online shopping platform or it can also be integrated on your website

Detailed analytics for assessing how an email marketing campaign performs

Why Emails Are Important To Online Shops

Access To Customers

Most consumers have an email address, and they’ll use it on your site to check on their order status or to sign up for your newsletter.

Once you have a customer’s email, you have a direct channel to them; this is key for reaching out personally, which is far more effective marketing.

Customer Segmentation

Customer profiling and segmentation tools allow you to gather your customer’s data and segment potential leads from high-quality leads based on their interactions. This can be all possible in one single tool. In this way, you will be able to analyze and understand your leads more.

 

 

 

Author: Editorial Team

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