Google Ads In Digital Marketing is an advertising method of Google that allows users to bid in order to obtain the highest rank in the SERP (Search Engine Results Pages). It is important, however, that not only your bid is high enough, but also, your ad should be of high quality.
6 Ways On How To Use Google Ads In Digital Marketing
1. Quality Score
Quality score is important because it is where Google’s measures and decide where will your position be in the search results. In order to obtain a high-quality score, you need first to know the factors. A high-quality score will help you make the most out of your ads and increase your profit.
2. Research For Keywords
Keywords play a significant role in digital marketing. It can help you create engaging content for your ads. Thus, choosing the right one is a very important factor. Keyword tools are everywhere on the internet, simply choose one that best suits your campaign and your budget. These tools can deliver you a significant number of keywords that are very much relevant to your content. Keyword research tools enable you to know the search volume and the competition of each keyword.
3. Write Powerful Ads
Writing a copy for your ad is somewhat tricky. There are a number of factors that you need to consider. Factors such as the tone of voice of your advertisement, keywords that are relevant and in line with your industry, catchy call-to-actions, your ads should always be updated with the current issues. One more tip is to restrict your ads in the local area first, as proximity can surely increase the conversion rate.
4. Competitor Search
Knowing the strategy of your competitors can help you minimize risk. By doing competitor research, you will be able to know the top-ranking keywords as well as the keywords that are not doing good in the search results.
5. Unique Selling Proposition
Having a unique selling proposition enables you to stand out among your competitors. By creating a USP, you can consider the following tips:
- Focus on your strengths
- Ask feedback from your customers, because through feedback results you will know where to maintain and improve with your campaign.
- Perform a competitors’ search
Look for missed points from your competitor’s ads. You can use them to come up with something unique and engaging ads to your target audience.
6. Conversion Tracking
By tracking your ads and keywords, you will be able to know how well your campaign is doing, and in order to increase your sales. Conversion tracking allows you to monitor the number of sales made by your Ads campaign.
3 Strategies To Monitor Your Conversions:
You need to have a conversion page in your sales process. Assign coupon codes in order to determine easier which ads or keywords have a high conversion rate.
Include tracking phone numbers in your ads, as well as your landing pages.
Now that you know the ways to use Google Ads in Digital Marketing, you can already start optimizing your Adwords campaign.