If you want to build a successful online business you will need to know how to build your email list. One of the best ways to build your list is to offer something of value in exchange for a reader’s email address. This is typically referred to as a lead magnet. I previously wrote about email marketing for affiliate marketers, which you can read here. It wasn’t until after I wrote this article that I realised that I didn’t really cover off on how to actually build an email list.
If you’re wondering what an effective lead magnet is for affiliate marketing, then I’ve got five ideas to fire-up your imagination.
Lead Magnet Idea #1: Email Templates
I thought that this idea was pretty meta… Imagine if you could build your email list by offering email templates to your list. Well, you can. If your niche is helping other affiliate marketers, then you could offer email templates that these affiliate marketers to communicate with their niche. If your niche is in the business space, then it should be pretty easy to think of ideas of email templates you could share.
If your niche wouldn’t benefit from email templates, then one of the following may be best suited for you…
Lead Magnet Idea #2: Checklist
A checklist is a documented process that you follow in order to achieve the desired outcome. Most of us take our knowledge for granted, however, if you have any of your processes documented, then I am certain that there is someone out there who would appreciate your checklist in order to provide them with a shortcut.
Lead Magnet Idea #3: Ultimate How-To Guide
This is my personal favourite lead magnet idea. I like to offer “ultimate guides” to areas within my niche. For example, I may compile the Ultimate Guide To Email Marketing For Affiliate Marketing or the Ultimate Guide To Marketing Automation. I believe that any niche can publish an Ultimate Guide. For example…
… if your niche is dog food, then you could offer the Ultimate Guide To Selecting The Right Dog Food For Your Furry Friend…
… if your niche is yoga, you could offer the Ultimate Guide to Yoga For Beginners…
… if your niche is fat-loss, you could offer the Ultimate Guide to Burning Off Stubborn Fat…
… I’m sure you get the idea by now.
If you’re struggling to come up with an Ultimate Guide idea, leave your niche in the comments and I will brainstorm some ideas for you.
Lead Magnet Idea #4: Cheat Sheet
A cheat sheet is simply a shorter version of the ultimate guide. It’s usually only a page or two and cuts straight to the point. It communicates what you should do in order to achieve the desired outcome. For example, I might offer the Getting Started With Business Automation Cheat Sheet.
Lead Magnet Idea #5: Course
A popular lead magnet if a mini-course. This may be a series of videos or emails being drip fed to your prospect, teaching them a desirable skill or some other form of training. It can be a great lead magnet to build authority with your audience and to seed subsequent courses or information products. Likewise, you could film a short course on how to use a particular product.
K.I.S.S (Keep It Super Short)
Typically, a high-converting lead magnet is short and actionable. I remember a few years ago being told that the longer the lead magnet, the better, however, I think our attention spans have decreased and it seems that shorter lead magnets encourage action.
Don’t feel like you need to produce an immaculate lead magnet, especially for your first one. Done is better than perfect, so get something completed and out in the world and start collecting leads!