Digital Marketing

How Does Having A Facebook Business Page Help You Build Your Brand

A Facebook Business Page has many possible benefits for your business. While some of these benefits are almost the same as having a website for your business, there are specific benefits that can only be acquired with Facebook. The benefits of having a Facebook Business Page is explained below. These benefits can result in increased sales and profits for your business.

Facebook Business Page Benefits

Gather Testimonials And Reviews

If you created a Facebook Business Page as a startup, you have the benefit to gather reviews from your customers. While it is not possible to let all your customers review your business, you can place a sign at your business to let your customers be aware that they can review your business on the Facebook page of your business. This can surely be a good start when building your brand or business.

Excellent reviews don’t guarantee an instant buy. However, it has the ability to boost sales at least twice because people seek social approval. There is no better way to influence people to buy than positive peer feedback.

Engage With Your Potential Customers

Engaging with your potential customers is very important in business, and this is one of the most important benefits that a Facebook Business Page can provide your business. Your audience on Facebook is unquestionably wide and comprised of different kinds of people. It can be your avid content readers, loyal customers, potential customers, new customers, and customers who are coming back. Consider these kinds of audiences when posting on your page, think of creating content that would keep your audiences engaged.

The 80/20 standard rule for audience engagement should be followed in order to be more effective in building your brand or business. The 80/20 indicates 80% of your content should be focused on your audience, and the rest of the 20% is for your business such as for your marketing, sales, advertising and promotion, and others.

It only means that the large part of your posts should be intended to get the attention of your audience and keep them engaged with your page. You can easily achieve this by making sure that your posts encouraged audience participation, and of course, your content should be relevant to your brand or business. Following these standard rule for audience engagement would result in a more engaged and loyal audiences that will be more responsive to the 20% of posts that promotes your brand, business, products, and services.

Take Full Advantage Of News Feed Ad Placement

It is one of the most important benefits of a Facebook page.

Those businesses without a Facebook page, they can only use the right side of the page for their ad placement.

Unlike having a Facebook page for your business, it allows you to place Ads on the News feed. However, make sure to include the link of your Facebook Business page on your ads, in order to directly open your page when someone clicks your ads.

Facebook makes use of your page as the source of the ad. Your target market then will have the choice whether to like or follow your page for them to be always updated with your posts, especially when you post special promotions.

Ask For Audience Feedback

If you want to know what your current or potential customers want, have a survey on Facebook. Having a survey on your Facebook not only encourages your audiences to engage with your page but also, it helps you determine the products or services that they need or want.

You can set up a free survey with your audience as an ordinary post to your page, or you can also use third-party polling apps that can be integrated with Facebook. It will be up to you if you want to personally collect the answers or take advantage of the availability of apps to collect the answers on your behalf and collect additional information such as email addresses which you can’t do openly on your Facebook page.

You Can Use Your Facebook Business Page For Blog Comments

Use Facebook comments as an alternative to standard comment platforms built into content management systems such as WordPress.

Dealing with comment spam on your business blog can be very tiring. This being said, Facebook has a solution to this problem as it can be an excellent choice for blog comments. You can add a link at the end of each of your blog posts in order to openly discuss the topic on your Facebook page.

You Can Share Opinions As Your Business

It is beneficial for your business if you use your facebook page to leave a valuable comment on blogs that are relevant to your business instead of using your personal account.

Using your Facebook business page can increase the number of your likes or followers as you can invite them to like or follow your business page, rather than using your personal account. Another benefit of using your Facebook page is that you are not the only one who has access or is able to comment on blogs, your admins, or page moderator can also do that on your behalf especially when you are not around.

Suppress Or Move Down Your Negative Google Search Results

If your business is having trouble in the name searches of Search engine result pages specifically Google, your Facebook page with its strong domain can help your business or brand name to improve your ranking in search results.  

While your page might not be able to rank immediately after your website, it will possibly be included in the top 10 search results. It only means that one fewer negative result will be on the 1st page of search results for your business or brand name.


Conclusion

We are currently living in a modern world where social media has already been part of our lives. Admit it or not, it can’t be denied that Facebook has been so influential in our lives, whether for personal or business use. It has been part of our daily routine to check out on our social media accounts, and it doesn’t seem to get off anytime soon.

In spite of the fact that it may consume so much of your time and a bit tricky for beginners, we would suggest that you should create a Facebook page for your business if you want to get an edge in this very competitive market and establish your presence in the social media world which is very important for every business, may it be for big companies, small to and medium enterprises, and startups. Take advantage of the availability of Facebook pages to have an edge in the industry you belong to.

We hope that the benefits discussed above can encourage you to create a Facebook page for your business.

Author: Editorial Team

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