Though according to research that Social Media did not start on Facebook. It began in the early forms of social media such as Six Degrees, Livejournal, and Friendster. Social Media Sites in the 2nd decade, of the 21st century such as Twitter, Instagram, and Facebook.
These social networking sites have changed the lives of people. At first, it was created to connect people, especially families that are far away from each other. After a while, companies and businesses have learned the positive influence that these sites can do in promoting their products or services.
Emails, on the other hand, can be considered traditional in form. Due to the fact that is was already in existence in the early 1970s. However, this doesn’t mean that its effectiveness has also decreased over the years. In fact, it is still considered the most convenient and most effective marketing strategy for digital marketing.
Social media marketing might sound like the future. However, email marketing is already tried and tested as an effective approach to reach your target audience.
Below, we will try to answer the question, “Is There A Clear Winner?”
In spite of the fact that sometimes it requires a considerable amount of time. If you have a well-constructed marketing strategy, creating and sustaining an email list will just be easy.
As compared to other forms of marketing, email marketing is a more cost-effective approach.
Tracking marketing campaigns are just easy.
With regards to the Push and Pull Marketing Strategy, Email Marketing uses the pull strategy.
If it is properly implemented, it is a great solution to grow your business.
Using Email gives you the ability to build credibility by sharing informative and helpful material.
By sharing relevant content, you will be able to earn the trust and build your credibility with your target audience.
Promotional messages such as, discount coupons, promo vouchers that you send are effective. Your email subscribers or your target audience tend to constantly check their emails, especially during peak seasons.
Emails are a convenient way to reach your target or existing customers. It works on different devices other than mobile phones.
Email Marketing Vs Social, What is more professional? Emails are more of a professional and more secure way, as compared to social media.
Social Media Marketing
Social media has the power to attract likes and followers of your business or company page.
In social media, your followers have the ability to communicate with each other, share insights, tips, and reviews.
Advertising your product or service through posting and sharing is free of charge. If you want to expand your reach, you can use paid advertising.
Just like email marketing, tracking marketing campaigns in social media is just easy.
Gathering feedbacks and reviews from your customers can be effortless.
It lets you reach and engage with your target market instantly. This is why it is easier to develop your brand identity on social media.
Enhance your SEO through social media.
You are capable of gathering necessary information from your followers.
You can direct your post and ads to specific audiences.
As social media is more of an instant way of communication, customer satisfaction will undoubtedly improve.
Through your followers, your credibility is increased.
Sharing content is more accessible and faster.
Sharing and posting relevant content consistently can make you the top priority of your consumers.
Who Is The Winner?
Email Marketing is best when your goal is to increase traffic and drive sales. On the other hand, Social Media Marketing is a great way to engage with your audience and expand your reach.
Both of these digital marketing strategies can help you drive conversion. Thus, there is no reason why you shouldn’t use them both in your marketing campaign.