The Importance Of Your Landing Page
When someone visits your website for the first time, there’s a limited opportunity to convince them to stay on your site, click through your pages, and make return visits in the future. It is crucial to create compelling content to make inbound marketing work for your business. The thing now is, how do you balance your impressive content creation with your web design needs?
It will all begin with your Landing Page.
It is necessary to take into consideration the content of your landing page’s marketing potential. It is one of the most visited pages on any given company’s website, along with About Me and Contact pages. This page plays a huge role in the first impression that you leave on your potential client or customer.
The Most Important Elements that you should consider in your Landing Page
1. Unique Selling Proposition
If transparency might establish your brand or business, your Landing page is a great opportunity to present your winning main headline, a supporting headline, a reinforcement statement, a closing argument. Present your page visitors with information that will stimulate their curiosity with your business and the work that you do. However, it doesn’t really mean that your Landing page copy has to be very long.
2. Include A Call to Action
A CTA (or Call to Action) is a button or link which leads to different pages within your site. However, try not to cram your page with Call to Actions. As this can result in losing any trust or credibility that you have established. Additionally, don’t try to overwhelm your visitors. You must excellently manage CTA’s to get the right balance to help potential customers on their inquiries.
You should be aware that on this page, your first intention is to gain trust and credibility. The second should be to guide the visitor to the right page of your website, especially if they are at the beginning of the sales funnel.
3. Multimedia Content
Today’s website design technology enables easy integration of video and multimedia elements to create a captivating visual story. Visuals increase the chances of people viewing it, connecting with it, and sharing it.
4. The Benefits Of Your Offering
It is crucial to get the right balance in this part, not sounding too boastful or overwhelming. The first thing to consider here is on how can you communicate the benefit of your offering to your potential clients. Take note that you must present them the answer or solutions to their problems.
There are various elements that can be applied when creating your website landing page. It can be very formal, fun and or creative. What’s important is to incorporate content and design elements that suit the nature of your company.