Onsite and offsite SEO, also known as on-page and off-page SEO, are the two essential forms of the search engine optimization (SEO) process. To maximize the use of the search engine results and for higher rankings, you need to understand the difference between the two and how to use them better.
What is an Onsite SEO?
In layman’s term, onsite SEO, or also known as on-page SEO, is simply everything you can do on your website to optimize it for search engines. Modifying specific components of the website so that your content can be understood clearly by your search engines is what onsite SEO does. The following are the critical factors to consider:
- Title and Title Tags
- URL Structure
- Meta Description
- Page Load Speed
- Alt text
- SSL Encryption
Among the factors mentioned above, content is the main area that has a significant impact on onsite optimization. Relevant content requires uniqueness and quality. When working with websites, marketing automation, or digital marketing, content always comes first followed by everything else.
Onsite SEO secures your website pages, titles, tags, content, and overall site structure for the optimization of your target keywords. Knowing what keywords you should use, you can already work using those keyword researches to your SEO efforts. Make sure that you are using the keywords correctly throughout the content or copy on your website. You can also use those keywords in the headlines and titles on each of your website pages.
Another way to increase rankings with onsite SEO is to add more pages to your website. The more knowledge and data the researcher can get from your site, the bigger the chance to rank higher.
What is an Offsite SEO?
Substantially, offsite SEO is more like advertising your website and content to external websites. Though it is a bit trickier and it requires continuous effort. Offsite SEO uses critical components such as social media, guest blogging, and reviews that drive searchers to the site. Some of these techniques are not recommended but are quite acceptable and popularly used. The following are the factors in offsite SEO:
- Link building
- Reputation management
- Social media engagement
The majority of the work is in link building. It is not only useful to SEO, but it can also fetch direct referrals, and further increase targeted web traffic. Link building requires content creation so as to improve the quality of each link.
You can help improve your search engine rankings by knowing the difference between onsite SEO and offsite SEO. They are both crucial for the success in search engine optimization. However, the first thing you should take into consideration is to improve your onsite SEO so that search engines can understand your content. When you already have enough relevant content published on your website, then you can start planning for your offsite SEO.
Thorough research is very important for your overall SEO strategy. It is to make sure that you compete with the right keywords and attract proper attention.