This quote may sound cliché but it is true, “a picture is worth a thousand words” and it applies best in content marketing. Google rank contents that are relevantly written. People nowadays are not only looking for written content but also for visual content, because it satisfies your reader’s eye. Images or videos are no doubt to be on a Higher Ranking In Google Image Searches.
Having your images appear in the Google Image Search can increase the traffic on your website. However, Google has its own ways of prioritizing image search. Thus, in order to rank higher through Google Image Search, you should be doing it properly.
Top 3 Best Practices For Ranking In Google Image Searches
1. Use A Descriptive Image Name
While Google does not precisely read the text in images, but at least it tries to read and we can say it understand it as it turns out well in interpreting images.
To help Google read your image, provide all the context clues that you can. In order to do it, you should start expressing the image through descriptive text in the image name. The image name can help Google Image Search to find your content.
Name your images by using keywords that you know people would use to search that particular image. Your keywords should specifically describe who or what the image illustrates. If you are describing a blog post, it would be best to name the image based on the title of your blog post.
In naming your images, do not include spaces, instead, use hyphens to separate the words. Also, do not incorporate a lot of keywords into one image name.
2. Image Optimization
The image sizes on your website don’t only affect its loading speed, but also it has a significant impact on your search engine rankings. Images of large sizes can slow down your website’s loading speed, especially on mobiles.
However, you should always make sure not to sacrifice the quality of the image, as low-quality images would appear pixelated or blurry and it can disappoint your site visitor, especially when that particular image can be found on your website’s landing page. Therefore, it is essential for you to find the right balance.
3. Alt Attributes
These are the text that appears as an alternative to your image whenever the image fails to load or when using assistive devices such as screen reader. This is why image alt attributes are important to SEO, as the texts are what Google Image Search read instead of the image itself.
Make use of keywords that are relevant to the image in the alt text and title text tags, but make sure to avoid keyword stuffing.
With the goal of increasing the traffic to your website with the use of Google Image Search, it is best to make use all of the 3 ways. By doing so, you will notice an increase in your search engine rankings.
In addition, creating original images for your website can make your rankings higher in the Google Image Search and drive a lot more traffic to your website, instead of royalty-free images or unedited free images that are found all over the web.