What Is Affiliate Marketing?
Affiliate Marketing is a well-known strategy and one of the oldest techniques for sales conversion and revenue generation through the use of digital marketing. This kind of strategy will benefit both the business or the brand and the affiliate marketers.
An affiliate will get a commission by marketing or promoting someone else’s brand or business. For instance, when an affiliate searches for a brand that he likes and then markets that certain brand and converts a sale, he will earn a profit or commission from it. All transactions are tracked through affiliate links from one webpage to the other.
What Is Google Ads?
Google Ads is formerly known as Google AdWords. It is a pay-per-click (PPC) advertising platform. The difference between Google Ads and Facebook is that the former has two means to reach out to the market. The first one is through the Google Search Network, and the second one is through the Google Display Network.
While their functions might be different, these two techniques are both using a PPC bidding system. This system allows advertisers to bid for their ads to be on the top of the list of the search result page. In order for your Ad to consistently appear on the search engine results pages, you need not just to compete, but to beat your competitors. It will all depend on how much you are willing to pay google ads for every click your ad will get.
When you can offer a higher amount than your competitors, then you also have a higher chance to be placed in the search results. It is the reason why paid search is also known as PPC, which stands for Pay-Per-Click.
Google Ads is a powerful advertising platform because millions of businesses and websites around the world are using it. Aside from being effective, it is also a profitable way to build your brand identity. It also has the ability to drive quality traffic to your website, which in turn can boost sales conversion.
How To Do Affiliate Marketing With Google Ads?
In today’s digital world, PPC (Pay-per-click) marketing through the use of Google Ads is one of the most popular and most convenient ways to do affiliate marketing.
Keywords are not just the key element in Google search, but also in PPC (Pay-per-click) through AdWords. You should determine the appropriate keywords in order to attract searchers. In order to do that, you should carefully identify the keywords based on the nature of your business or your brand. Keywords don’t necessarily mean that it should just be one word. Having long tail keywords or a series of words or phrases are mostly preferred. It is because searchers are most of the time into phrases when they are trying to look for something in the search box.
2. Landing Pages
Your Landing page can be crucial as it can somewhat be the first and last impression for your webpage visitors. It is where users get directed after clicking the link of your advertisement in the search result page. Therefore, it is essential that your landing page should contain the relevant keywords with the answer they are looking for. The information on the landing page should be clear and precise for the visitor will not feel overwhelmed. Having a great landing page is a powerful tool for lead conversion.
3. Quality Score
Google Ads also has also its own ranking of ads. A quality score may include the ad group level, campaign level, keyword level, and ad level. It also can be through the CTR (Click-through rate) wherein it is on how often the link in your ad has gained clicks.
A High-quality score means that your advertisement or your landing page gained the most clicks. Having a High-quality score is very crucial as it can lead a user to the sales funnel. The higher the quality score, the higher the possibility for conversion.
On the other hand, a low-quality score means that your keywords or advertisement are not relevant to the searchers. Therefore, users might just be viewing your page then immediately leave. It can happen mostly after finding out that the information they are looking for is not there.
4. Smart Tools Like SEMrush
Having a powerful tool like SEMrush is a big help in keyword searching. SEMrush is one of the best tools in SEO metrics. By just typing your keyword and clicking the “Search” button, it will instantly provide you with the result. It also allows you to filter unwanted results and organize the keyword lists according to your desired category.
There it is! I hope that this article would answer your queries or will guide you through the essentials of Google Ads and affiliate marketing.