If you’re wondering whether you can use ActiveCampaign for affiliate marketing purposes, then this blog is for you. Like any software, ActiveCampaign has a long list of terms and policies. If you’re anything like 99% of the human population, you probably don’t read these policies and simply hit “I agree”…
Because of this, it’s quite common for important information to be missed. When it comes to ActiveCampaign, one of the potentially missed policies is their approach to affiliate marketing.
Can You Use ActiveCampaign For Affiliate Marketing
In short, no. ActiveCampaign has an Anti Spam Policy that does not allow affiliate marketing. This can seem counter-intuitive since ActiveCampaign itself has an affiliate program. Despite this, ActiveCampaign sticks to their guns… they don’t even allow emails to be sent from their software promoting their own affiliate program!
You can read more about ActiveCampaign’s Affiliate Marketing Policy here.
It’s important to note that ActiveCampaign doesn’t completely outlaw affiliate marketing links. They state that if you include an affiliate link amongst an email comprised of high-quality content, then you aren’t going to get in trouble… so long as the sole purpose of the email isn’t to push an affiliate link or other. For me, it isn’t worth the risk to flaunt AC’s terms of service, so I’d recommend steering clear of using ActiveCampaign for affiliate marketing purposes.
What Marketing Automation Can You Use?
I love ActiveCampaign. I’ve been migrating my offline businesses across to the platform for months now. I even have clients on ActiveCampaign, so obviously I’m a fan. But at the end of the day, as a “certified marketing automation nerd”, I need to stay on top of other options for clients and associates that have particular needs. One of these needs is to be able to set up marketing and business automation for marketers that participate in affiliate marketing.
Luckily, there are a few other options:
There is probably a heap of other options that are available, but they’re the ones that spring to mind as I sit here typing this blog with one hand and juggling my one-year-old son with the other.
Do I Need Marketing Automation If I’m An Affiliate Marketer?
Yes! I believe that if you’re in a business that relies on interacting with humans in order to make money, then marketing automation can help you grow and scale your business.
If you’re serious about serving your niche then you’re going to need a way to nurture them as they build a relationship with your business and begin to trust your product or service recommendations.
Marketing and business automation is an essential ingredient to growing and scaling your business… but you need to be aware of the terms of service. If you breach them, you run the risk of having your account limited or worse.
Whilst ActiveCampaign doesn’t allow you to use their software for affiliate marketing purposes, you have plenty of other options available to you. Whatever software solution you choose, choose something… the freedom and scale that marketing and business automation provides are worth making the investment.