If you want to rank on the Google search engine result pages, below are some of the SEO Tips For Better Google Image Search Results.
Top 8 SEO Tips For Better Google Image Search Results
1. Make Sure To Use Unique Images Relevant To Your Content
Readers are usually attracted to the image before reading your content. It is already an automated response to focus first on the images rather than the post itself. If you have a unique and attractive image that is relevant to your content, your chance of getting the attention of the readers is higher. Thus, you should take into consideration the selection of images that represents what your article is all about.
Always remember to avoid using royalty-free images, as people already have seen that many times, and that might be the reason for them to just ignore yours. If you have an original image, that would be great. What’s important is, for you to engage with your readers on an emotional level.
2. You Should Be Using A High-Quality Image
Search engines prefer images of high quality. Poor quality images can appear to be distorted or pixelated when viewed on mobile devices. This can disappoint your viewers. So, it is very important to consider the quality of the image when selling your content.
3. As Much As Possible Reduce The Size Of Your Image File
You should always optimize your images as this will benefit both customer experience and your SEO. If the size of the image is reduced, the page will load faster which is an important factor for viewers. It should be of a high-quality image but smaller in size.
When your page takes too long to load, the tendency is, your viewers may get annoyed and may transfer to your competitor’s page. We all know the reason why they visit your page, it is to find a solution or something that can answer their queries. So if you can’t deliver it to them instantly, obviously they won’t proceed.
4. You Should Always Organize Multiple Images For Optimum Viewing
Make sure your images should always be organized as images have the ability to communicate in ways that text cannot. It is always important to test how effective is the number of images you are using per page as it can affect the load speed of your page and can generate more click-throughs. Providing your viewers with different perspectives of your product can enhance user experience and lead to more conversions.
5. Put Caption In Every Image
Captions can also be crawled by search engines. When a user looks for a keyword that has relevance to your caption, your page will be listed in the search results. Thus, what you need to do is to make sure your page and image were both showing relevances. Don’t try to use captions not related to the image or misleading captions as this will send poor signals to Google’s search and will increase your bounce rate. On the other hand, if you will not provide any captions, you won’t be able to take advantage of the opportunities SEO can deliver.
6. Take Advantage Of The Use Of Alt Text
These are the text that appears as an alternative to your image whenever the image fails to load or when using assistive devices such as screen reader. This is why image alt attributes are important to SEO, as the texts are what Google Image Search read instead of the image itself.
Make use of keywords that are relevant to the image in the alt text and title text tags, but make sure to avoid keyword stuffing. This can enhance the relevance of your content and can boost your profile with Google Search by helping web crawlers to understand your images. It can also boost your content and increase user experience.
7. Create Image Sitemaps
8. Integrating Social Media
Social media is always relevant nowadays. This also applies to SEO and customer acquisition. By just adding sharing buttons to your website, you have already integrated your images on your social media platforms accounts.