It doesn’t matter whether you are a small or a big company, what’s important is you know how to follow. The top 5 tips below will help you with your Google AdWords Success. However, like all other things, as much as possible, you should be wary and adaptive always.
Five Essential Tips For Google AdWords Success
Careful In Selecting Your Keywords
Researching before doing or deciding on something is very important. The same goes for your keywords. You need to carefully research before starting your marketing campaign. It is hard to rank competitive keywords, and they tend to attract higher CPC’s (Cost Per Click).
Thus, using long-tail keywords is more preferred in Google AdWords Campaigns as they have a higher chance of maximizing clicks. Long-tail keywords are keywords that have three or more words. In using them, you need to be specific as they have better alignment at the end of the sales funnel, they are likely to drive conversion.
SEO (Search Engine Optimization) And PPC (Pay-Per-Click) Integration
PPC (Pay-per-click) and SEO (Search Engine Optimization), when combined, can be a very much marketing strategy. You will achieve greater results rather than using them individually.
- Key Benefits That You Can Have When You Use The Combination Of SEO And PPC:
- The Information derived from keywords and PPC conversion rates can be used in organic search.
- Your website’s traffic will increase because of the generated clicks through paid ads and CTR’s (Click-Through Rate) through organic search.
- Before using your keywords in your SEO campaign, you can test it first in PPC.
- It will undoubtedly build your brand identity in SERPs (Search Engine Results Pages) due to the organic and paid visibility.
Your Call-to-action should just be simple and is aligned with your brand or business. It must be clear and straightforward. You need to have a specific offer or benefit relevant to the brand or business you are offering. Most people are using the internet in search of a quick answer to their queries. Thus, if you make your CTA easier for them to find and understand, the higher the chance to boost your conversion rates.
Always Test And Monitor Your Campaign
Testing and evaluating your results from time to time is highly recommended. This will enable you to understand how well is your campaign doing across various platforms. You will be able to determine where are you generating a higher conversion rate as well as for the poor conversion rate.
Monitoring, on the other hand, is equally as important to testing. It is for the results of your AdWords campaign to be closely monitored. Use google analytics to monitor how your target audience reacts to your ads, to be able to know where you would invest more of your time and effort.
Mobile optimization is very important to this age of technology. As most people already access sites through their mobile phones. If your site is mobile-optimized, you already have a competitive advantage.
You need to make sure that your mobile-preferred ads are perfectly working within your campaign. It should enable a customized message and specially designed mobile call-to-action to work smoothly. Implementing a mobile-specific ad extension in addition to a mobile-optimized landing page can also improve user experience and increase conversions.